success story of CharmsDay

An MBA graduate from S.P. Jain Centre of Management, Parul Nagpal, who holds the helm at CharmsDay India, comes with an impressive resume of achievements. With over a decade of experience managing top retail and e-commerce firms such as Splash, Lifestyle, Voylla, and Bluestone, it’s no surprise that Ms.Nagpal was the obvious choice to build the CharmsDay brand in India.

A brand that resonates with her beliefs that life is beautiful and every moment is worth celebrating, CharmsDay is here to help the millennial woman pay tribute to her inimitable life. Through Charms Day, Parul aims to provide women a stylish way to display the momentous occasions in their lives, celebrate their interests and make a keepsake of their memories.

With a reputation for being a relentless and driven entrepreneur, Parul has won the respect of industry experts. She is passionate about mentoring and growing businesses and plays guru to pre-funding early stage start-ups. A keen interest in the field of psychology and consumer behaviour helped her lay the foundation for CharmsDay in June 2017. With the e-commerce website launch underway, Parul has several big plans for the brand, including pop-up stores and a full-fledged retail space in the future.

How did idea of CharmsDay come up – Parul Nagpal

One afternoon in 2016, Parul was having lunch with a group of girlfriends at a quaint cafe and the conversation turned to the sentimentality, celebration and nostalgia in every women’s life.This conversation was the first step in building the story of CharmsDay.

Headed by Parul Nagpal, CEO CharmsDay, the team spent several months understanding the millennial women and their choices. The results of this study only reinforced what the team suspected- every woman is unique.

CharmsDay was founded, with an aim to give women a stylish way to display the momentous occasions in their lives, celebrate their interests and make a keepsake of their memories.